Saturday, November 21, 2015

Google Search Quality Raters Handbook Updated With Mobile Guidelines, Local Queries & Know Queries


It has been more than a year since we mentioned the Google Search Quality Raters, and today, The SEM Post reports there is a new version out that’s just a few weeks old.

In the new version, Google added a lot more detail around mobile-related guidelines, as well as local queries and something known as “know queries.” Search Engine Land does not have a copy of the guidelines, nor has Jennifer Slegg from The SEM Post posted a copy, so we recommend you review Jennifer’s detailed post covering the new version of the Google Search Quality Raters handbook.

The new document covers topics such as mobile usability of a mobile-friendly web site. It also covers local queries, for instance, when a searcher does “explicit location” searches, such as New York City hotel and so forth, as well as many other local-based queries without explicit intent. It also covers Know Queries & Know Simple Queries,


Read More here: http://searchengineland.com/google-search-quality-raters-handbook-updated-with-mobile-guidelines-local-queries-know-queries-236174

Related Article: Ultimate SEO Checklist

Here Are Different Ways To Market Your Local SEO

When you know exactly what it's that you need to accomplish, you'll have a clear idea of how you need to run your search engine marketing services company.

To effectively meet each of your goals, you'll need to overcome a series of obstacles. 

Your company success and expansion could be improved using these techniques.

Both you as an owner and your workers should have a positive outlook at all times when dealing with the public. The goal of your search engine marketing services company is to make all of the customers that interact with you feel comfortable and respected. How to interact with customers is possibly the most crucial part of any training a staff will receive. The review of customers who enjoyed working with your company will be highly important in spreading it's reach.

In order for a search engine marketing services company to survive, they have to have a large network of loyal customers. Successful multi-generational businesses have one common trait and that is treating customers like part of the family. There're still company owners who refuse to believe that even a single negative review can bring them down. To lessen the impact of a bad review, you can get help from online reputation management tools.

One of the smartest ways to build your customer base is to ask each buyer to provide a review after a transaction. You can build your search engine marketing services company if you get more customers to become satisfied with what you're offering. Customers usually continue to buy from businesses that express an interest in their opinions. Provide for exclusive promotions for customers who offer you a review, as it's a good way to get their opinion.

When putting together your search engine marketing services company plan, don't forget to add a series of progressive goals that can provide you company with a clear sense of direction. Precise, realistic goals are an important part of any comprehensive company plan. A lucrative company is built upon a clear understanding of these reachable goals. Having specific goals in place can help you to plan for the eventual success in your search engine marketing services company. By keeping your goals reasonable, you'll be better able to gauge your success as you complete smaller projects, instead of toiling endlessly toward objectives you will never meet.

Whether you're new to the world of search engine marketing services company, or you have experience, it's difficult to create a new company. Make an effort to learn as much as you possibly can about your industry and your competition in the area prior to you jump into beginning a new company. When you have a solid company strategy and a good foundation, you could succeed in almost any search engine marketing services company scenario. There are plenty of resources online to assist you with your research, so make sure to take advantage of this.

Thursday, November 19, 2015

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